We empower the most confident sports organizations on Earth.
We empower the most confident sports organizations on Earth.
When front offices make the team-altering decisions they're already making—only faster, smarter and more confidently—they win the transfer market.
Our Story
Gemini was founded by Jake Schuster, a high performance practitioner with a dozen gold medals and All-Americans on his CV.
Jake had to learn 3 programming languages during his PhD and realized that decision-makers were often handcuffed: Teams had the intel, the scouts and analysts to support them. What they didn't have was a way to bring it all together—mobile, fast, and actually useful when decisions needed to be made.
So Jake built it. Gemini is the command center all football clubs should have had a decade ago.
Our Ethos
We believe the future belongs to clubs that see the complete picture, move faster than competitors and make decisions with confidence. The best Sporting Directors don't just have access to information—they have systems that turn it into insight, instantly.
Our Approach
We don't ask you to change how you work. We give you the tools that make how you work actually work—smarter, faster, smoother. We make your existing scouts, analysts and processes synchronized, accessible and collaborative.
Our Executive Team
International industry veterans from sports, technology and venture capital, united by a single mission. Not to brag, but we're the best in the world at what we do.
Our Investors
We have the backing of some of the world's best technology companies and investors with stakes in 27 professional teams, as well as founders of Adidas & Red Bull Sports.
What We Believe
Above all, we believe our job is to make our partners' lives easier and help them win.
Sporting Directors deserve so much better
You shouldn't have to choose between being at the training ground and having access to critical information. You shouldn't need five systems to answer a single question. The tools you use every day should work as hard as you do—mobile, intelligent and built for the chaos of the transfer market, not the calm of a desktop.
Your analytics team shouldn't build software
Your data scientists should be identifying undervalued talent, not debugging pipelines. Your analysts should be solving football problems, not software problems. We believe the 'build vs. buy' debate is a trap wasting your best people on infrastructure when they should be focused on insights that win you transfers.
Speed is a competitive advantage
In a market where opportunities evaporate in hours, the ability to evaluate, decide and act faster than your competitors is essential. The clubs that win aren't necessarily smarter or richer. They're simply the ones that can move quickly while others are still gathering information. We're here to give you that speed.
The best insights are often obvious (in hindsight)
The player everyone overlooked wasn't hiding—he was just hard to see without the right context. We believe the difference between 'how did we miss that?' and 'of course we signed him' is just having the right visualization, in the right context, at the right time.
Technology should feel invisible
The best tools don't make you think about them—they just make your job easier and smoother. We believe Sporting Directors shouldn't need IT support, training manuals or 'the one person who knows how the system works' to properly do their jobs and make real impact.
Complete information changes everything
A decision made with 80% of the info isn't just 20% less accurate—it's a gamble. When your scouts, analysts, and coaches are all looking at different pieces of the picture, nobody sees the whole truth. We believe great decisions require complete information, properly contextualized, accessible to everyone who needs it.
Organizational alignment isn't optional
The transfer window where your scouts recommend one player, your analysts like another, and your coach wants a third—while you struggle to piece it all together from conflicting info—is over. We believe everyone in your organization should be working from the same page, literally and figuratively.
Your job security matters
Sporting Directors can get fired for anything—bad signings that come from incomplete information, slow decision-making and organizational misalignment and inefficiency. Every transfer window where you don't make an expensive mistake because you saw something others missed means another year in your role.
Small clubs can (and should) punch above their weight
You can't outspend the biggest clubs, but you can absolutely out-think them. We believe a Championship side with the right tools, systems and ambition has the power to operate with the infrastructure of a Champions League club. Efficiency is the great equalizer.
Partnership is everything
We're not here to sell you software and then just disappear. We believe in being in the trenches with you—understanding your specific challenges, customizing to your workflows and evolving as your needs change. At the end of the day, we truly believe your wins are our wins.
Let's transform your club.
See how Gemini can help you step up your player trading & squad planning game.
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