Mr. Good Enough
Mr. Good Enough
Jake's Road Report is Gemini Sports founder Jake Schuster's weekly update from professional football's frontlines. He travels globally, meeting club executives to share candid insights on AI's role in football.
Every club I visit, I meet the same guy.
He's sitting in every meeting. Nodding along. Making everyone feel safe and comfy.
Mr. Good Enough.
"Our system works fine."
"Sure, there are inefficiencies, but it's cheap!"
"We built our own app in-house. It's not great and takes 4 people to manage, and if the guy who built it leaves us we're totally screwed… but we worked hard on it, so we're not going to change."
Mr. Good Enough is the most dangerous person in your organization.
Not because he's wrong—your system probably does work, technically.
Reports get filed. Decisions get made. Players get signed.
But "works" and "wins" are not the same thing.
Mr. Good Enough is why nobody can find notes when they're needed.
He's why your Sporting Director spends hours sifting through documents and dashboards when he actually needs answers in seconds.
He's why your top targets get signed by rivals while you're "managing just fine."
He's the voice that says "we'll look at better systems after this window" every single window.
The one that turns "we should improve this" into "maybe next year."
He's comfortable. Reasonable. Persuasive.
And he's killing you.
Because while you're managing fine, your competitors are moving fast.
While you're working hard, they're working smart.
While Mr. Good Enough is nodding along in your meetings, they're signing the players you're still discussing.
Comfort is expensive.
Complacency is fatal.
Vanquish Mr. Good Enough.
Or watch him vanquish your career.
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